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By: john souza

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Tuesday, 23-Oct-2012 00:31 Email | Share | | Bookmark
Expensive electronics as promotional products

High tech companies face a difficult dilemma: can they actually manage to offer freebies and giveaways that are products they manufacture or sell, or just regular, cheap items that have been branded with their logos and brand information. This is no easy thing to decide. On one hand, not offering actual products will not allow these companies to spread the word, and on the other, the cost might simply be too high to be genuinely possible.

But, of course, these promo gifts can be offered to just a few in a sweepstake kind of production. High tech items interest a lot of different people, from smart phones to computers and so on. The best way to do it is to create a strategy where the modern ways of staying connected are taken into consideration. Facebook integration, Reddit, and advertising on the highly ranked tech blogs and sites will do the trick just right.

The corporate gifts that consist of such electronics will have a genuine impact. On the plus side they can be branded with your company’s logo and information and you can exert a lot of influence by including such items in the offer. You want to get the most out of the things you offer for free with electronics as you can also have them equipped with information about your brand and so on.

For the general public, the most important thing is to create an adequate level of hype around the products, so that your e-store and your other platforms will get the benefit from the exposure rather than actually placing the products in the hands of your potential customers. The giveaways that are decided at the end of the campaign should also be used as a means to try to get the email addresses of your potential customers – in this way you will be able to manage to get them faster and without any more issues.

Overall, the investment is not worth it on a large scale, but with just a few high profile giveaways you can entice a large audience who will offer you the chance to truly make a difference. However you have to create a larger framework using the modern social networking sites, using the right kind of tools and the right kind of onset for the deployment of the campaign. A successful campaign will cost you little but bring you a lot of new potential customers.

Tuesday, 23-Oct-2012 00:27 Email | Share | | Bookmark
E-books - promoting your paid services through a freebie booklet

Generally online companies that deal in services cannot easily offer physical promo items. But that doesn’t mean that you should completely exclude such promotions from your arsenal of marketing tools. When delivering physical products is not an option, an online company can always count on other freebies such as white papers, booklets or even full blown guides. These can be offered once a client has registered and provided his personal details or just his mail address.

E-books also make for great environmentally friendly promotional products. No paper is wasted and no recycling is ever required for such products. In terms of subject, the booklet that you offer can be a genuinely valuable tool which may instruct your client on the benefits of your products. Of course, a good marketing technique is to always take your time and actually give advice and only drop in a few lines about your product.

An old advertising technique is to offer free advice for the problems that the client has while at the same time offering his a good solution with the company’s products. To get there you have to create content which balances the needs of the client with your own understanding of the subject and always give your customer what he requires.

E-book giveaways also have the advantage of taking few resources to deploy. You don’t have to waste a lot of money on delivery; instead the only thing to worry about is the amount of bandwidth you take. Even a generous hundred page booklet will not take more than a few megabytes of data, although if you want to reach a larger audience you can always achieve smaller packages.

Online service providers are the best types of businesses that will benefit from this kind of promo items. By making your offer time sensitive, you also make sure that your potential customers will take a decision promptly and the booklet can genuinely aid your potentials to get to know you better and see what your company can offer them in terms of benefits.

Overall, online business will thrive by offering free content, booklets, guides, and other such products. They hold genuine values to the customer and can aid him decide. The cost of deploying such promo items is not very large and the copy alone can be produced by your marketing team, thus allowing you to save money and still deploy free products.

Tuesday, 23-Oct-2012 00:18 Email | Share | | Bookmark
Corporate gifts and your company's image-What products to choose

A corporation will sometimes offer gifts to its employees, customers and associates. But each category of individuals needs to be treated separately with the required level of interest and genuine respect expected. Therefore, your corporate gifts have to be corroborated with each particular individual’s impact on the company and with the right kind of values attached to the gift itself.

You have a many options to choose from. There are the generally accepted products and corporate giveaways such as pens, bundles of products and so on, and then there are the special gifts that truly make a difference in the company. To suit everyone’s needs and to reach them in their different positions on the map you have to take great care to get there through the right means. But, fear is the only thing that can genuinely impede a company from offering truly remarkable gifts. Sometimes things such as environmentally friendly promotional products can truly be considered as a double edged sword, say, for a company that is known to produce harmful wastes.

But with the right marketing, such a move can actually benefit the company, even if it takes more effort and conviction along with courage from the person that makes the decision. Of course gifts inside the company are one thing but the gifts that are offered outside the company to customers will have deeper repercussions on the way the company is envisioned.

The giveaways that are offered to customers will have to incentivize them to buy more or continue to do business with the company. In the online environment this can be done by always having a new strategy on the pipelines, by always thinking of your next move. Customers are highly susceptible to comparing the value of the freebies and associating it with the value that the company has on the market and in their actual frame of reference. The comparison is run between the products of the company and those of the concurrent companies, but also with other freebies offered by the same company in the past.

One way to insure that your giveaways are not seen as less valuable is to never acknowledge that they are less valuable than past promotions. You should always make sure you position your communication strategy right and that you never acknowledge your problems or your issues directly. Always communicate positively and never acknowledge deficits or issues, even if you are dealing with them.

Tuesday, 1-May-2012 07:18 Email | Share | | Bookmark
Promotion with Giveaways

Market these days is competitive like never before. Everybody wants their products to be more popular than a film star and to achieve this scale it has become a tough call. Every day a new product is being launched in the market and the competition increases for the existing ones of the same category simultaneously. In this situation the need of the day is to be experimental with all the means of advertisements that are prevailing in the market and also to invent a new mode of publicity frequently. Therefore giveaways can be used for an extra push every product requires occasionally on a regular basis because no one can take the risk of being unnoticed even for a short span of time.
The need of the hour is to be in the eye of the customers whenever they plan to buy the kind of products you are offering. Market is flooding with options these days and if you fail to stand out of the rest than the sales rate are going to suffer a lot. So, here giveaways can help your product to take the lead from the rest. If your product is offering giveaways with or without logo of the product the customers tends to incline towards your product as it sounds to the customers as a reward for using your product. They feel appreciated after getting the giveaways and this can do wonders for the market of your products. Giveaways became talk of the town faster than the original product, for e.g. if a company offers beautiful glass jar and a mug on buying their product which is tea than the customers while talking to each other will discuss this offer among themselves and in this way through mouth to mouth conversation your product becomes popular due to the giveaways and the best part of the deal is at the same time one customer who has received the giveaways will influence the other customer to buy the product in order to get the giveaways and if the giveaways are very attractive and useful than any member of the family of the customers can influence them to buy the product . In this way the giveaways are not just making the product popular but also enhancing the sale of the product at the same time. This dual effect can only be received with the giveaways.
Another best thing about giveaways is that a lot of experiments can be done with them and there is a sure chance of increase in sale. That’s why giveaways have a much bigger role to play in the increasing or decreasing sales rate of the product and if the required attention is paid to the giveaways than they can no wonder do wonders for the market of the product in every possible way.[/img][list=][img]


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